The musician previews retro-inspired audio gear on Instagram including glowing corded earbuds and pink headphones.
Hailey Bieber soft-launches the upcoming tech release featuring illuminated earbuds in bright green and blue.
Continuing the brand’s foray into tech.
The artist-designed footwear silhouette has been in development for four years.
The low-top sneaker appeared on stage alongside a full head-to-toe custom fit from the artist’s brand.
The Justin Bieber-led label introduces its audio arm at its first-ever NYC outpost.
Featuring Oakely, adidas, Nike, and more.
The highly anticipated retail experience celebrates the one-year anniversary of ‘SWAG’ ahead of the artist’s historic World Cup performance.
From a reverse fleece Batwing Hoodie to leather-tabbed Painter Pants with custom rivets, every apparel piece in the lineup is domestic and deliberate.
The Biebs gives a first look at the lifestyle label as it transitions into a tech-streetwear hybrid ecosystem.
The archival 1970 Pierre Paulin design provided an exclusive, modular backstage desert oasis for the pop star’s highly anticipated festival return.
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