The artist-designed footwear silhouette has been in development for four years.
The low-top sneaker appeared on stage alongside a full head-to-toe custom fit from the artist’s brand.
The Justin Bieber-led label introduces its audio arm at its first-ever NYC outpost.
Featuring Oakely, adidas, Nike, and more.
The highly anticipated retail experience celebrates the one-year anniversary of ‘SWAG’ ahead of the artist’s historic World Cup performance.
From a reverse fleece Batwing Hoodie to leather-tabbed Painter Pants with custom rivets, every apparel piece in the lineup is domestic and deliberate.
The Biebs gives a first look at the lifestyle label as it transitions into a tech-streetwear hybrid ecosystem.
The archival 1970 Pierre Paulin design provided an exclusive, modular backstage desert oasis for the pop star’s highly anticipated festival return.
Stay up-to-date on the industry’s latest trends.
Following a record-breaking first weekend, the pop star doubles back to his 2016 aesthetic with a massive new collection of apparel and accessories.
Celebrate Justin Bieber’s epic Coachella performance with this online and IRL capsule collection featured in a massive 9,000-square-foot activation.