Meet Brotherwolf: Melbourne's Barbershop Turned Lifestyle Brand
Not your typical barber.
Summary:
- Founded in 2014 by Irish barber Pádraig Whelehan, Brotherwolf began as a barbershop and social space in Melbourne
- Expanded into clothing, retail, events, and haircare, blending streetwear, sportswear, and vintage-inspired designs
- Emphasizes functional design, craft, and community without relying on trends
Brotherwolf was founded in Melbourne in 2014 by Irish barber Pádraig Whelehan, who trained in Ireland and New York. The original Greville Street shop in Prahran provided both haircuts and a space for people to meet and share ideas across music, art, sport and fashion. The brand has since expanded to St Kilda, Fitzroy and South Melbourne.
Beyond barbershops, Brotherwolf now includes a clothing line, retail operations, events, haircare, and collaborations. The apparel blends tailored streetwear, sportswear, and “new vintage” references, drawing on military and archival styles. The collections focus on functional design and clean details, offering pieces that are practical and suited to everyday wear.
Brotherwolf emphasizes craft and community across its spaces and products, maintaining a consistent approach to material, construction, and design. The brand provides functional and considered clothing and services without relying on trends or marketing exaggeration.
Head to the official website to explore more of their offerings.
