atmos Pink x New Balance 740 Captures the Beauty of Indonesia’s Pink Beach

Showcasing a sunset print on the insole.

Footwear
435 0 Comments

Name: atmos Pink x New Balance 740 “Pink Vacation”
Colorway: “Pink/Silver”
SKU: U740AP2
MSRP: ¥16,500 JPY (Approx. $110 USD)
Release Date: March 29
Where to Buy: atmos

New Balance is bringing dreamy summer vibes with its latest collaboration, the atmos Pink x New Balance 740 “Pink Vacation.”

Inspired by the stunning shores of Indonesia’s Pink Beach, the sneaker boasts a harmonious blend of pink hues that reflect the natural beauty of the sand. The upper is crafted from breathable bubblegum pink mesh, accented with metallic silver overlays for a sleek, refined touch. A bold deep pink New Balance “N” logo adds striking contrast, while the insole features a custom-printed sunset design, evoking the tranquil ambiance of Pink Beach. For a personalized touch, the pair also comes with an extra ribbon-style shoelace, allowing for versatile styling options.

Read Full Article

What to Read Next

Official Look at CNCPTS and New Balance’s 740 “Brut” Collaboration
Footwear

Official Look at CNCPTS and New Balance’s 740 “Brut” Collaboration

Taking inspiration from extra-dry Champagne.

The CNCPTS x New Balance 740 "Saignée" Drops This Week
Footwear

The CNCPTS x New Balance 740 "Saignée" Drops This Week

Drawing inspiration from a special rosé champagne production process.

The New Balance 740 Lights Up in “Neon Nights”
Footwear

The New Balance 740 Lights Up in “Neon Nights”

A dynamic color palette.


New Balance’s Retro 740 Runner Is Getting a Reissue
Footwear

New Balance’s Retro 740 Runner Is Getting a Reissue

A cult-favorite runner returns from the archives in new colors, while conserving all of its Y2K glory.

Meet the PUMA Mostro Disccord, A$AP Rocky's New Signature Shoe
Footwear 

Meet the PUMA Mostro Disccord, A$AP Rocky's New Signature Shoe

Designer Jon Tang shares how he and Flacko find synergy, why PUMA’s Disc System landed on the Mostro for the first time, and more.

vowels SS25 Embraces a Full Color Palette
Fashion

vowels SS25 Embraces a Full Color Palette

Creative director Yuki Yagi turned to statement prints and simplified silhouettes for the brand’s third drop.

Switzerland's Passport Gets a Design-Forward Makeover
Design

Switzerland's Passport Gets a Design-Forward Makeover

RETINAA’s new design is inspired by the country’s unique geographical features and cartographic traditions.

FOUND Follows Up With Another Solid SS25 Selection
Fashion

FOUND Follows Up With Another Solid SS25 Selection

Combining collegiate style codes, utilitarian influences and the brand’s rich cultural history for another “Orchard” delivery.

Roberto Lugo's 'Drip' is a Fusion of Streetwear and Ceramic Tradition
Art 

Roberto Lugo's 'Drip' is a Fusion of Streetwear and Ceramic Tradition

Artistic iterations of the Nike Air Force 1.


Kali Uchis Announces New Album, 'Sincerely'
Music

Kali Uchis Announces New Album, 'Sincerely'

Marking her fifth studio album.

Prada To Open Restaurant Co-Signed By Wong Kar Wai
Food & Beverage

Prada To Open Restaurant Co-Signed By Wong Kar Wai

The brand’s latest culinary venture inspires diners to be “In the Mood for Love.”

Jordan Brand Presents the Luka 4 and Luka .77
Footwear

Jordan Brand Presents the Luka 4 and Luka .77

The next chapter of Luka Dončić’s signature shoe line is accompanied by an outdoor court-oriented design.

Mercer Labs''Maestros and the Machines' Brings Classical Art into the Future
Art 

Mercer Labs''Maestros and the Machines' Brings Classical Art into the Future

Reimagining how great artists from the past would have worked with today’s technology.

10 Things We Loved from Collectible 2025
Design

10 Things We Loved from Collectible 2025

From a latex-upholstered day bed to a one-book bookcase.

More ▾