Caitlin Clark Ranks No. 2 in Overall U.S. Basketball Jersey Sales

Summary

• Indiana Fever superstar Caitlin Clark officially recorded the second-highest basketball jersey sales in the United States across both the WNBA and NBA

• According to sports outfitter Fanatics, Clark’s No. 22 kit outsold the jerseys of major NBA titans like LeBron James, Luka Doncic, and even Michael Jordan

• The only basketball player to sell more jerseys than the reigning WNBA Rookie of the Year was Golden State Warriors icon Stephen Curry

Caitlin Clark is not just breaking records on the hardwood—she is completely rewriting the retail landscape. The “Clark Effect” has officially reached unprecedented heights, as new data confirms the Indiana Fever superstar recorded the second-highest basketball jersey sales in the entire United States. Blurring the lines between the NBA and the WNBA, the Rookie of the Year has proven her star power is undeniable, casually outselling some of the most recognizable male athletes on the planet.

According to top sports retailer Fanatics, the demand for Clark’s No. 22 kit has been nothing short of historic. Trailing only Golden State Warriors legend Stephen Curry on the overall basketball sales list, Clark remarkably moved more units than active global icons like LeBron James and Luka Dončić. Proving her crossover appeal reaches across generations, she even managed to outsell the legendary Michael Jordan, whose vintage jerseys consistently dominate the market year after year.

Clark’s merchandise dominance began before she even stepped onto a professional court. Following her selection as the No. 1 overall pick in the 2024 WNBA Draft, her Indiana Fever jersey sold out in less than an hour, making her the top-selling draft pick across any sport in Fanatics history. That incredible momentum carried throughout her rookie campaign, fundamentally changing the financial trajectory of the WNBA’s apparel business.

Driven heavily by Clark and her highly touted rookie class, Fanatics reported that sales of WNBA player-specific gear saw a staggering 1,000% year-over-year increase. While Clark comfortably held the top spot for the WNBA, her draft-class peers also posted massive retail numbers to help fuel the surge. Chicago Sky forward Angel Reese and Clark’s former Iowa teammate, Kate Martin, followed closely behind with the league’s second- and fourth-most merchandise sales.

As she continues to bridge the gap between casual basketball fans and the WNBA, Clark’s cultural impact is proving to be a once-in-a-generation phenomenon. With anticipation already building for the upcoming seasons and a new crop of rookies—like Paige Bueckers—entering the fold, the bar for women’s sports merchandise has officially been raised, and Clark sits comfortably at the top of the throne.