Acqua Di Parma Opens an Immersive Seaside Boutique in Italy’s Paraggi for the Summer
Where visitors can shop the custom “Acqua di Parma for Langosteria” collection.
Summary
- Acqua di Parma’s Paraggi boutique celebrates the maison’s 110th anniversary with seasonal exclusives
- Interiors by Dorothée Meilichzon feature artistic collaborations and refined design
- Available until September 2026
Acqua di Parma has lifted the curtains to its Paraggi seasonal boutique near Portofino, open until late September 2026 as part of the maison’s 110th anniversary celebrations.
To celebrate this sun-drenched residency, the destination features an exclusive co-branded collection marked “Acqua di Parma for Langosteria”. The product edit showcases custom ceramic bottles holding Sapone Classico Hand Wash and Fiordilatte Hand Lotion refills in Colonia and Buongiorno scents, alongside artisan hand-painted Chapeau! candles and a natural woven Panama Hat styled with Langosteria’s signature orange grosgrain ribbon.
The space’s interiors, designed by Dorothée Meilichzon, emphasize a refined yet sunlit atmosphere with discovery tables, bottle‑shaped high tables, luminous shelving and sculptural armchairs. Artistic collaborations enrich the space, including Ben Arpea’s La Terrazza Italiana series and framed watercolors from Acqua di Parma’s archives.
Acqua di Parma
Via Paraggi a Mare 5,
16038 Paraggi, Italy
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