Hailey Bieber Fronts Saint Laurent's "Tangerine Temptation"
Shot by Nadia Lee Cohen, Saint Laurent rides the Bieberchella wave with an all new Summer campaign.
Summary
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Starring Hailey Bieber, Saint Laurent’s “Tangerine Temptation” campaign swaps signature monochrome for a neon, cinematic noir aesthetic shot by Nadia Lee Cohen.
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Anthony Vaccarello’s latest vision balances sharp tailoring with retro-glamour, positioning the Saint Laurent woman as a modern, hyper-stylized “it-girl” in an electric world.
Saint Laurent is leaning into its high-drama era with “Tangerine Temptation,” the latest creative vision from Anthony Vaccarello. As always, Saint Laurent campaigns are far from your average seasonal drop, and instead transform the classic seasonal campaign into a fully-fledged piece of cinema. Captured through the saturated, surrealist lens of photographer and fashion fave Nadia Lee Cohen, the campaign feels like a vintage noir film that’s been dipped in neon, trading the brand’s usual moody monochrome for something much more electric.
Leading the pack is House favorite Hailey Bieber, who, fresh from her rhode takeover at Coachella, brings her signature “it-girl” energy to Cohen’s hyper-stylized world. Alongside models Lina Zhang and Jake Hodder, the trio navigates a series of visuals that feel equal parts retro-glamour and modern edge. The collection itself plays with the tension between sharp tailoring and fluid silhouettes, all while basking in that warm, citrusy glow the title promises.
From oversized shades to statement-making outerwear, Vaccarello continues to prove that under his direction, the Saint Laurent woman is always the most interesting person in the room.
Take a look at Bieber in action for Saint Laurent above and head to the brand’s website for more info.
In other fashion news, check out Pilgrim’s new “Unbound” collection.
