Rolex Officially Discontinues the "Pepsi" GMT-Master II and "Cookie Monster" Submariner Date
As confirmed during Watches and Wonders 2026.
Summary
- Rolex officially removed all versions of the “Pepsi” GMT-Master II and the white gold “Cookie Monster” Submariner Date from its active catalog
- The sweeping discontinuation affects the stainless steel ref. 126710BLRO and the white gold ref. 126719BLRO, along with the Submariner ref. 126619LB
- Catalog changes were confirmed during the Watches and Wonders 2026 trade show, coinciding with the historic 100th-anniversary celebration of the brand’s Oyster case
After years of intense speculation regarding production difficulties associated with the two-tone red-and-blue Cerachrom bezel, Rolex has finally ended the current 12-year run of the legendary “Pepsi” GMT-Master II. This decisive move leaves just three bezel variants available for the stainless steel GMT-Master II lineup: the blue-and-black “Batman,” the grey-and-black “Bruce Wayne,” and the left-handed green-and-black “Sprite.” Retiring the Pepsi also means the end of the line for the highly coveted meteorite and blue lacquer dial versions housed in white gold, models that had already become exceedingly difficult to acquire through traditional retail channels.
Alongside the GMT-Master II shakeup, the white gold “Cookie Monster” Submariner Date has been quietly retired without a direct replacement in that specific precious metal. Defined by its stark blue ceramic bezel and contrasting black dial, the diver originally debuted in 2020 to succeed the fan-favorite “Smurf.” Secondary market prices for the steel Pepsi models experienced an immediate and aggressive spike following the trade show announcement. Collectors are already moving quickly to secure the remaining inventory, fully aware of the sudden scarcity surrounding one of the Swiss manufacturer’s most recognizable icons.
