A.PRESSE Teases HBX Takeover In Hong Kong
Unveiling on March 23.
Summary
- A.PRESSE teased an upcoming Hong Kong event in collaboration with HBX at BELOWGROUND
- The teaser film follows a male figure through iconic city locations like trams and cafes,
- The activation will run from March 23 – 29, 2026
Japanese label A.PRESSE has sparked anticipation with a new teaser video signaling an upcoming event in Hong Kong with HBX at BELOWGROUND. Presented in a gritty yet cinematic, lomography-inspired palette, the film weaves together a series of moody shots and fleeting glimpses captured across the city’s vibrant landscape. The narrative follows a male figure clad in A.PRESSE as he traverses between traditional trams and Star Ferries, moving seamlessly from the shadows of towering skyscrapers to the nostalgic interiors of iconic cha chaan teng cafes.
The teaser concludes with a stark, high-contrast title card featuring the location “HONG KONG” alongside the dates “MARCH 23 – MARCH 29, 2026.” The inclusion of “HBX” and “LANDMARK” on the final frame points toward a specific activation within the heart of Central. While the exact nature of the event – be it a pop-up, a retrospective exhibition, or a new collection launch – remains undisclosed, the visual cues suggest a deep, atmospheric dialogue between the label’s Japanese heritage and Hong Kong’s storied urban environment.
BELOWGROUND
Basement, 15 Queen’s Road Central, Hong Kong
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