Sony Honda Mobility Tags Hajime Sorayama and Matt Copson for AFEELA 1 Art Cars
The EV concept is reimagined through chrome futurism in Tokyo and reflective sculpture at Frieze.
Summary
- Sony Honda Mobility reveals two new AFEELA 1 art cars designed with prominent artists
- A Tokyo exhibition showcases an AFEELA tuned by Hajime Sorayama alongside limited apparel
- A separate art car by Matt Copson featuring reflective material debuted at Frieze Los Angeles
In the wake of Honda canceling three upcoming EV projects, Sony Honda Mobility (SHM) has unveiled two new art cars based on its AFEELA 1 model. Scheduled to launch later this year with a starting price of $89,900 USD, the AFEELA 1 is currently the centerpiece of new creative collaborations aimed at generating excitement around the brand’s interactive capabilities.
The first vehicle, created with renowned Japanese illustrator Hajime Sorayama, was presented at a museum in Tokyo celebrating his work. The “AFEELA prototype tuned up by Hajime Sorayama” is described as embodying the concepts of light, transparency, and reflection. The model features a chrome wrap, deep tinted windows, gray tires, blue lights, and a distinct moiré effect on the wheels. Additionally, SHM launched its first apparel item, a limited-edition silkscreen t-shirt, to commemorate the Tokyo event.
A second AFEELA art car was developed with artist and director Matt Copson and displayed at Frieze Los Angeles. This vehicle is wrapped in a reflective material similar to that used on emergency signage, giving it the appearance of being covered in glow-in-the-dark silly string. Accompanied by limited-edition tote bags, the Matt Copson collaboration will make its next appearance at Frieze New York in May.
