SEGA and Seiko Team Up for Limited Edition 65th Anniversary Watches
The two Japanese giants deliver a nostalgic timepiece featuring Sonic the Hedgehog.
Summary
- SEGA has partnered with watchmaker Seiko to release a limited edition chronograph celebrating its 65th anniversary
- The collaboration model arrives in Silver and Black colorways, featuring the iconic SEGA font and a Sonic the Hedgehog sub-dial
- Priced at ¥71,500 JPY (approx. $455 USD), the made-to-order timepieces are scheduled to ship in early October
Celebrating six and a half decades of gaming history, SEGA has officially unveiled the SEGA 65th Anniversary Seiko Collaboration Model, a high-end chronograph designed for the dedicated enthusiast. This partnership merges Seiko’s precision engineering with the visual identity that defined the golden age of arcade and console gaming.
The watch is powered by a Caliber 7T92 quartz movement and features a clean, legible face adorned with Arabic numerals in SEGA’s proprietary font. A subtle yet distinct nod to the company’s mascot, Sonic the Hedgehog, appears on the 6 o’clock sub-dial, while the SEGA logo sits prominently at the 3 o’clock position. The stainless steel case measures 39.2mm in diameter and 11.25mm in thickness, offering a versatile size for daily wear. Technical specs include a Hardlex crystal, 10-bar water resistance, and a battery life of approximately three years.
Collectors will appreciate the finer details reserved for the case back and packaging. Each watch features the 65th Anniversary logo and a unique limited edition serial number engraved on the rear. The timepiece arrives in a custom box with the company’s mission statement, “EMPOWER THE GAMERS,” printed on the interior lid. Available in both a sharp “Black” and a classic “Silver” finish, the design balances professional utility with retro gaming flair.
Check out the watch above. Pre-orders for the SEGA 65th Anniversary Seiko Collaboration Model are open now via the SEGA Store. Delivery is expected to begin in early October.
