Roc Nation and the NFL Team up With Paper Planes for Super Bowl LX Capsule
A three-way partnership that includes a heavyweight 600 GSM hoodie, a Mitchell & Ness “Legendary” jersey and a custom New Era snapback.
Summary
-
Roc Nation, Paper Planes, and the NFL have launched the limited-edition “THE GAME NEEDS ME” capsule collection to celebrate Roc Nation’s executive production of the Super Bowl LX Halftime Show
-
The collection features premium apparel including a heavyweight 600 GSM hoodie, a “Legendary” Mitchell & Ness jersey honoring Roc Nation’s founding year, and a highly detailed New Era 9FIFTY A-Frame snapback
-
The collaboration is available across multiple platforms including Roc Nation, Paper Planes, and official NFL retail sites with prices ranging from $65 to $140 USD
As the countdown to Super Bowl LX intensifies, Roc Nation, Paper Planes, and the NFL have officially joined forces to drop the exclusive “THE GAME NEEDS ME” capsule collection. This limited-edition release celebrates Roc Nation’s pivotal role in executive producing the Super Bowl Halftime Show and their ongoing, culture-shifting partnership with the league.
The collection serves as a bridge between the grit of professional football and the premium aesthetic of streetwear. Anchoring the drop is the Heavyweight 600 GSM Hoodie, a robust, high-quality layer featuring the “The Game Needs Me” mantra across the chest and a sprawling Super Bowl LX graphic on the reverse. For those looking to channel a more archival vibe, the Roc Nation x Mitchell & Ness Legacy Jersey pays homage to the label’s 2008 founding. Emblazoned with “Legendary” across the back, the jersey is available in sleek black and a high-demand, limited-edition white colorway.
Rounding out the apparel is a technical 9FIFTY A-Frame Hat produced in collaboration with New Era. This snapback is rich with detail, from the satin-stitched Super Bowl LX embroidery to a woven jacquard side patch and an official NFL pin. With prices ranging from $65 to $140 USD, the collection is available now across Roc Nation, PaperPlane and NFLShop.
