Moncler Opens First US Grenoble Flagship in Aspen

Summary

• Moncler Grenoble has opened its first US flagship in Aspen (432 East Hyman Avenue), marking only the second dedicated boutique for the brand’s technical alpine line worldwide
• Designed by Küchel Architects, the 250-square-meter space features a “cave-like” entrance and stone-inspired interiors that pay homage to the Rocky Mountains; the building is currently pursuing LEED certification for sustainability
• The opening follows a major high-altitude fashion show in the Aspen wilderness and returns the brand to its American roots, as Aspen was the site of Moncler’s first-ever US store in 2008

Moncler Grenoble has officially unveiled its first United States flagship in Aspen, marking a significant milestone for the brand’s specialized alpine dimension. Situated at 432 East Hyman Avenue, the 250-square-meter space serves as only the second dedicated Moncler Grenoble boutique globally, following its debut in St. Moritz. This opening carries deep heritage, as Aspen was the site of Moncler’s very first American store back in 2008.

Designed by Swiss studio Küchel Architects, the interior is a sophisticated tribute to the Rocky Mountains. The layout features a cave-like entrance and a central sculptural tree that anchors the space, surrounded by circular bays and stone furniture that mirror the rugged local terrain. Beyond its aesthetic appeal, the boutique is pursuing LEED certification, reflecting a commitment to energy efficiency.

The flagship is designed to support a year-round mountain lifestyle, offering both technical skiwear and lightweight seasonal layers. This launch follows the recent high-altitude presentation of the Fall/Winter 2026 collection in the Aspen wilderness, further cementing the brand’s authority in blending elite performance with high-fashion sensibility.

Check out the Moncler Grenoble flagship above.

Moncler Grenoble Aspen
432 East Hyman Avenue
Aspen, CO 81611