Lamborghini Kills Its First EV, Citing "Zero" Demand

Summary

• Lamborghini has officially cancelled the Lanzador, its first planned all-electric vehicle, due to a lack of customer interest
• CEO Stephan Winkelmann stated that demand for high-end EVs is “close to zero,” as they struggle to deliver the emotional connection of combustion engines
• The brand will now prioritize a plug-in hybrid lineup, ensuring its future models retain the mechanical soul of the Raging Bull

Lamborghini is pulling the plug on its EV ambitions, officially killing off the Lanzador project. The move signals a decisive shift in strategy for the Sant’Agata Bolognese marque, which has determined that its clientele simply isn’t ready to trade the roar of a V12 for the silence of a battery pack.

The cancellation centers on the Lanzador, a high-riding 2+2 Ultra GT concept that was slated for a 2028 production debut. Lamborghini CEO Stephan Winkelmann confirmed the decision via The Sunday Times, noting that developing the car risked becoming “an expensive hobby.” Internal analysis revealed that the “acceptance curve” for EVs among supercar buyers had flatlined, with the executive stating bluntly that demand in their target market is currently “close to zero.”

Instead of forcing an electric future, Lamborghini is doubling down on what works. The brand will pivot to an all-hybrid strategy, ensuring that upcoming models, including a potential reimagining of the Lanzador concept, will feature plug-in hybrid powertrains. This approach aligns with the success of the Revuelto and Urus SE, allowing the manufacturer to meet regulatory standards while preserving the visceral driving experience that defines the brand. While Winkelmann didn’t rule out an EV forever, for now, the Raging Bull will keep its spark plugs.

Lamborghini’s retreat from full electrification stands in contrast to rivals like Ferrari, who are pressing ahead with EV plans.