Tomokazu Matsuyama Lights Up Times Square With “Morning Again”

Over 90 LED screens synchronize nightly to showcase his abstract video art.

Art
1.4K 0   Comments
Prefer Hypebeast on Google
Save

Summary

  • Tomokazu Matsuyama debuts “Morning Again” at Times Square Arts’ Midnight Moment, running nightly from April 1 – 30, 2026
  • Over 90 LED screens synchronize for three minutes, replacing ads with abstract imagery of hope, rhythm, self‑expression, and transformation

For one month starting April 1, 2026, Brooklyn-based artist Tomokazu Matsuyama will take over New York’s Times Square with his latest digital public art project, “Morning Again.” As part of the prestigious Midnight Moment program, the city’s largest and longest-running digital art series, Matsuyama’s work will synchronize across more than 96 massive LED screens from 41st to 49th Streets. Every night for three minutes – from 11:57 p.m. to midnight – the usual commercial advertisements will vanish, replaced by a 180-second cinematic experience that merges the city’s pulse with Matsuyama’s vibrant, cross-cultural aesthetic.
Born in Gifu, Japan and seasoned by decades in the cultural melting pot of New York, Tomokazu Matsuyama is widely recognized for his ability to bridge disparate worlds. His practice often blends Edo-period iconography and traditional Japanese craft with Western Pop art, street culture, and Abstract Expressionism.

“Morning Again” emphasizes four key elements – hope, rhythm, self‑expression and transformation – rather than depicting specific figures. These abstract motifs unfold as shifting shapes, glowing light and vibrant hues that mirror the city’s pulse. The work highlights how diverse cultural energies intersect and overlap, creating a shared urban identity. In a time marked by uncertainty and division, Matsuyama’s installation quietly affirms diversity and individuality while suggesting the possibility of moving forward together.

In keeping with Matsuyama’s signature style, the piece intentionally avoids a fixed hierarchy of imagery, allowing histories and diverse identities to coexist within the same frame. This approach reflects his ongoing exploration of “borderless identity” and how narratives overlap in an increasingly interconnected global society.

Read Full Article

What to Read Next

Tom Wesselmann's New York Studio is Opening to the Public for the First Time
Art

Tom Wesselmann's New York Studio is Opening to the Public for the First Time

And a duet exhibition with Tomokazu Matsuyama for Armory Week.

Demna Takes Over Times Square With the Debut of "GucciCore" for Cruise 2027
Fashion

Demna Takes Over Times Square With the Debut of "GucciCore" for Cruise 2027

Merging everyday city archetypes with unmistakable luxury, the House’s latest collection establishes a permanent, pragmatic wardrobe for the modern metropolis.

Deana Lawson Links With Gagosian for Inaugural New York Solo Exhibition
Art

Deana Lawson Links With Gagosian for Inaugural New York Solo Exhibition

Opening on September 10, the landmark Chelsea showcase debuts new mirror-framed photographic series, glass holograms, and signature large-scale portraits.


Matt McCormick Traces the Afterlife in 'Long Distance Call'
Art

Matt McCormick Traces the Afterlife in 'Long Distance Call'

Exploring how photographs, memories and cultural references shift as they move across people and generations.

Carhartt WIP Celebrates 15 Years of Independent Radio With Audio Archives Capsule
Fashion

Carhartt WIP Celebrates 15 Years of Independent Radio With Audio Archives Capsule

The multifaceted project includes a 1,200-page publication, an apparel capsule, and a limited-edition Teenage Engineering OB-4 Magic Radio.

The Nike Air Flightposite 3 Is Rumored To Return In 2027
Footwear

The Nike Air Flightposite 3 Is Rumored To Return In 2027

The early-2000s basketball silhouette is expected to receive its first-ever retro release.

Burberry FW26 Pulses to The Beat of London After Dark
Fashion

Burberry FW26 Pulses to The Beat of London After Dark

Daniel Lee takes us on a nocturnal journey from Hackney to Mayfair, celebrating 170 years of Burberry.

Mayweather vs. Pacquiao Rematch Officially Set for September at the Sphere
Sports

Mayweather vs. Pacquiao Rematch Officially Set for September at the Sphere

The legendary boxers meet again after 11 years, with the fight streaming on Netflix.

Pharrell Williams Presents the Louis Vuitton Formal Fall/Winter 2026 Collection
Fashion

Pharrell Williams Presents the Louis Vuitton Formal Fall/Winter 2026 Collection

The meticulously designed menswear capsule addresses every dress code from breakfast meetings to black-tie affairs.

Paris Saint-Germain and TEAM WANG design Celebrate the Year of the Horse With Limited Jersey Capsule
Fashion

Paris Saint-Germain and TEAM WANG design Celebrate the Year of the Horse With Limited Jersey Capsule

Jackson Wang’s luxury streetwear label reinterprets the Parisian club’s kits with traditional Chinese calligraphy and distressed detailing.


Awake NY SS26 Features Remixed North Face Jackets & Forthcoming Air Jordan 6
Fashion

Awake NY SS26 Features Remixed North Face Jackets & Forthcoming Air Jordan 6

With colorful jerseys and striking visuals from artist Omi.

New Balance MADE in USA Previews Spring/Summer 2026 Collection
Footwear

New Balance MADE in USA Previews Spring/Summer 2026 Collection

The Teddy Santis-led division is back with a wide variety of kicks.

An In-Depth Look at Hypeart and Bonhams' ‘Under the Same Sky’ Exhibition
Art

An In-Depth Look at Hypeart and Bonhams' ‘Under the Same Sky’ Exhibition

An exhibition tracing movement, imagination and emotional force across the West Coast canon.

Simone Rocha FW26 Is Frozen In Eternal Youth and Beauty
Fashion

Simone Rocha FW26 Is Frozen In Eternal Youth and Beauty

The Irish designer presented a romantic collaboration with adidas, featuring ribbon-tied kicks, ethereal athletic uniforms, and more.

Awake NY Teases Air Jordan 6 Collaboration
Footwear

Awake NY Teases Air Jordan 6 Collaboration

The NYC-based label is set to participate in the model’s 35th anniversary celebration.

The Loewe Foundation’s 2026 Craft Prize Finalists Are Here
Art

The Loewe Foundation’s 2026 Craft Prize Finalists Are Here

30 artists embody the house’s spirit of artisanal excellence.

More ▾