Lacoste Opens Its First Permanent Café Concept In Paris
The Crocodile lands on Avenue Franklin D. Roosevelt with a gourmet hospitality experience designed by the Giraudi Group.
Summary
- Lacoste has officially inaugurated its first permanent Café Lacoste in the heart of Paris following a successful pop-up stint in Monaco
- Developed in partnership with the Giraudi Group, the 100-square-meter space blends tennis-inspired aesthetics with a contemporary menu by chef Thierry Paludetto
- The venue functions as a hybrid living space featuring a concept store stocked with exclusive fine foods, porcelain tableware, and dedicated textiles
Lacoste is expanding its “art de vivre” into the culinary world with the opening of Café Lacoste, a new permanent hospitality destination in Paris. Located just steps from the brand’s flagship store on Avenue Franklin D. Roosevelt, the space marks a significant evolution for the Crocodile, moving from ephemeral pop-ups to a dedicated living space. This debut Parisian location, developed alongside the Giraudi Group, translates the brand’s iconic sporting heritage into a 65-seat gourmet environment.
The interior design of Café Lacoste serves as a physical manifestation of the brand’s DNA, utilizing a palette of deep green, off-white, and terracotta tones. The 100-square-meter layout incorporates noble materials and architectural lines inspired by the tennis court, creating an atmosphere that is both refined and welcoming. This aesthetic consistency extends to the concept store area, where patrons can purchase French porcelain stamped with the Lacoste name and a curated selection of apparel.
On the menu, executive chef Thierry Paludetto has reimagined French classics with a focus on urban rhythms, offering everything from club sandwiches and seasonal salads to “Iconic Polo” signature desserts. The beverage program is equally curated, featuring artisan-roasted specialty coffees and creative lattes in flavors like pistachio and ube. A standout signature drink, “L’Eau de Croco” — a blend of coconut water, matcha, and ginger — anchors the drink list alongside “Le Chose,” a cocktail originally invented by René Lacoste in 1967.
Check out the new location above.
Café Lacoste
16 avenue Franklin Delano Roosevelt 75008
Paris
