Aries Celebrates Jolene’s Café Opening With Collaborative Goods
From the mystical “Worshipper” tee, sweatshirt to co-branded graphic mugs.
Summary
- Aries launches a capsule collection with Jolene to celebrate its new cafe on Bridle Lane, situated inside the streetwear brand’s Soho flagship
- The capsule features celestial-themed apparel and gold-leaf bone china mugs, with prices ranging from around $35 – $190 USD
The launch of Jolene Bridle Lane in Soho marks a new chapter for the bakery and coffee brand, opening inside Aries’ London flagship store. Co‑founded by Jeremie Cometto‑Lingenheim and David Gingell, Jolene brings its regenerative food ethos to the heart of Soho, serving pastries, sandwiches and coffees daily. The collaboration with Aries positions the café as more than a food destination, blending culinary craft with cultural output in one of London’s most dynamic retail spaces.
To celebrate this residency, the partnership introduces an exclusive capsule collection that honors the shared rituals of coffee and its “devoted worshippers.” The collaborative range features distinct graphic apparel and collectibles, transforming Jolene into its own star sign through celestial graphics and a playful blend of both brands’ signature logos.
Key pieces include the Aries x Jolene Wizard SS Tee, the Worshipper Sweatshirt, and a pair of premium bone china mugs – the Worshipper Mug and the Column Mug – which are made in the UK and detailed with striking gold leaf and black graphics depicting a coffee wizard and a broken column. Prices range from £28 – £150 GBP (approx. $35 – $190 USD) and are available to shop in-store and online.
Aries/Jolene
Aries/Jolene
Aries/Jolene
Aries/Jolene
Aries/Jolene
Aries/Jolene
Aries/Jolene
Aries/Jolene
Aries/Jolene
The new bakery and cafe is housed within Aries’ 4,000‑square‑foot flagship store, designed in collaboration with Brinkworth. The interiors feature bold design elements such as a grand scaffold staircase with marble treads and bespoke Italian leather sofas, alongside rotating concept spaces for art, books, and music. Jolene Bridle Lane operates seven days a week, offering guests the chance to enjoy its pastries and coffee while immersed in Aries’ curated environment.
Jolene Bridle Lane
13 Bridle Lane, Soho, London
W1F 9BT, United Kingdom
ARIES ARISE
31 Great Pulteney Street, Soho
London W1F 9NN, United Kingdom
