Represent’s 247 Division Debuts First Carbon-Plated Hybrid Shoe, the 'ARC-4'

Summary:

• 247 by Represent enters the carbon-plated footwear market with the ARC-4, a hybrid silhouette designed for both running and training.
• Key technical features include a Carbon Progression Plate for propulsion and stability, flanked by responsive Supercritical 247 Foam.
• The ARC-4 releases online and in-store on February 4, priced at £250 GBP.

Manchester-based fashion label Represent is continuing the rapid expansion of its performance arm, 247, with the announcement of its first-ever carbon-plated silhouette: the ARC-4.

Following its entry into the footwear market last year with the ARC-1 Runner and ARC-2 Trainer, both of which leaned more towards lifestyle over true performance product, the brand is positioning its latest model as a performance-first silhouette. It describes the ARC-4 as a “hybrid” shoe designed to bridge the gap between training and racing, and says it has been engineered in equal measure for both speed and stability. The shoe is built around a “Carbon Progression Plate,” a stiff, lightweight carbon fiber and Pebax component that’s designed to deliver superior energy return and propulsion while maintaining the structural integrity required for hybrid movements.

Flanking the plate is the brand’s “Supercritical 247 Foam,” an eco-friendly material composition that promises a lightweight ride with a rebound rate of 65%. The upper features a recycled mesh cover with a 3mm foam insole, specifically perforated to enhance breathability during high-intensity sessions.

George Heaton, Co-Founder and Creative Director of Represent, explains the functional ethos behind the design: “Ever since I started running myself, alongside my strength training, and creating our 247 collection, I’ve wanted to develop a performance-focused shoe that performs in both a running and hybrid setting.”

The launch underscores the massive growth of the 247 division, which now accounts for 24-percent of Represent’s overall business – a 10-percent jump from 2024.

To celebrate the release, the brand is hosting a 5k and 10k running event in it’s hometown, Manchester, UK, called “247 Run: Heaton” on February 1. For more information on this, follow @247represent on Instagram.

The ARC-4 launches February 4 online and in-store via Represent priced at £250 GBP / $345 USD.