Visa Cash App Racing Bulls F1 Team Reveals 2026 Team Kit
Blurring the lines between Formula One and fashion culture.
With the 2026 Formula One season set to start in March, Visa Cash App Racing Bulls Formula One Team (VCARB) and fashion house and partner sponsor HUGO have launched its latest team kit.
The inspiration behind the kit looks to the sport’s growing popularity among younger fans, prompted by a new wave of up-and-coming drivers, such as VCARB’s Liam Lawson and Arvid Lindblad. Playing on the popular streetwear styles worn in the stands, the replica shirt possesses a bold yet classic look, achieved with blue, white and black panels as well as several branded elements that mimic the sleek silhouette of the team’s racing car.
In an official statement, CEO of VCARB Formula One Team Peter Bayer shared, “We love to do things differently at Visa Cash App Racing Bulls, and the launch of our 2026 team kit is no exception. This isn’t just a team kit; it reflects how we are shaping the future of our team and connecting with the next generation of fans.”
Similar to the launch of last year’s kit, the latest replica shirt comes as part of a wider collection of garments and accessories. Comprising several seasonal items – including a shirt, polo shirt, sweatshirt, hoodie, jacket, New Era cap and knit, the range cohesively elevates the paneled aesthetic.
Tying the various pieces together, VCARB reveals a fresh lookbook capturing the versatility of the collection on a group of Formula One enthusiasts and rising creatives. Ahead of the new season, starring talent and team driver Liam Lawson shared, “Launching this year’s kit alongside young creatives was a reminder of how powerful this sport can be in supporting future generations, both within and beyond motorsport.”
Also featured in the campaign are a pair of one-off pieces crafted in collaboration with conceptual designer Jaffa Saba. Through VCARB’s Creator Platform – an initiative that supports emerging creative talent – he was selected to put his take on the 2026 shirt with a unique long sleeved T-shirt and balaclava.
Check out the gallery above to explore the latest campaign. To shop the 2026 VCARB Formula One team kit, visit the dedicated online shop or partner retailers.
Campaign produced by Hypemaker, Hypebeast’s creative agency.
