Nike SoHo NYC Flagship Store Has Officially Shuttered Its Doors
First opened in 2016, the institution has closed on January 10 to make way for a new IKEA flagship in the same location.
Summary
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The Nike SoHo flagship at 529 Broadway officially closed on January 10, 2026, ending a nearly ten-year tenure as a cornerstone of New York City’s “Future of Sport Retail”
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Originally opened in 2016, the massive 55,000-square-foot space was famous for its experiential design, featuring five floors of multisport trial zones and high-tech athletic hubs
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The historic building was purchased by IKEA’s parent company, Ingka Group, for $213 million USD, with plans to repurpose the former sneaker destination into a new IKEA location
A landmark of Manhattan’s retail landscape has officially reached the finish line. As of January 10, 2026, the Nike SoHo flagship store has permanently shuttered its doors, concluding a nearly decade-long residency at the corner of Broadway and Spring Street. Since its high-profile debut in November 2016, the massive 55,000-square-foot space served as the pulse of the city’s sneaker culture, famously dubbed by Nike as the “Future of Sport Retail.”
Spanning five floors of the historic 1853 Prescott House Hotel building, the emporium was much more than a traditional shoe store. It functioned as a multisport sanctuary, featuring dedicated trial zones for basketball, running, and soccer—complete with in-store treadmills and half-courts that allowed athletes to put products to the test in real-time. For many, it was the primary destination for high-heat releases and the latest in digital-to-physical retail integration.
The departure comes as the prime real estate prepares for a domestic transition. The Ingka Group, the parent company of IKEA, acquired the building for a staggering $213 million USD. Plans are already in motion to transform the former sneaker hub into a new IKEA location, bringing a focus on home furnishing to one of SoHo’s busiest intersections. While Nike continues to operate its global flagship on Fifth Avenue, the closure of the 529 Broadway site marks the final chapter for a space that redefined how fans experienced the brand in the heart of downtown New York.
