Fanatics Fest 2026 To Return With Tom Brady, JAY-Z, Travis Scott and More
Heading back to New York City in July.
Summary
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Fanatics Fest 2026 is officially returning to the Javits Center in New York City from July 16 to July 19, following its successful inaugural debut as a major hub for sports and culture
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The event features a heavy-hitting celebrity lineup including NFL legend Tom Brady, JAY-Z, and Travis Scott, along with newly confirmed guest Kevin Hart following his partnership with Authentic Brands Group
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Attendees can expect a massive four-day experience featuring interactive sports zones, a dedicated collector’s hall for rare trading cards, and exclusive panel discussions with global icons
After a record-shattering debut, the “Comic-Con of Sports” is officially heading back to the Big Apple. Fanatics Fest 2026 is slated to take over New York City this July, transforming the Javits Center into a sprawling epicenter of sports, culture, and high-end collecting. Bringing together the biggest names in athletics and entertainment, the three-day immersive event promises an even larger scale than its predecessor.
The star power confirmed for the 2026 roster is unparalleled. Leading the lineup is NFL legend Tom Brady, who returns to headline a series of exclusive panel discussions and high-stakes autograph sessions. Joining him is cultural icon and Fanatics partner JAY-Z, alongside global superstar Travis Scott, who is expected to showcase new collaborations within the intersection of streetwear and sports. Fans can also expect appearances from NBA royalty and current MLB icons like Kevin Durant and Aaron Judge, creating a rare environment where the world’s most elite athletes interact directly with their supporters. Also making a major splash is Kevin Hart, following his recently announced strategic partnership and shareholding deal with Authentic Brands Group.
Beyond the celebrity sightings, Fanatics Fest 2026 will feature an expanded “Collector’s Zone,” offering rare trading cards and memorabilia from the world’s top auction houses. Attendees will have access to interactive “field-of-play” activations, live podcast tapings, and exclusive merchandise drops from top brands. Whether you’re a die-hard jersey collector or a casual sports fan, the event is designed to celebrate the past, present, and future of fandom in the heart of NYC. The event will take place in the Javits Center in New York City from July 16 to July 19.
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