Netflix Reveals the High-Stakes World of the 'House of Guinness' in Official Trailer
A family forged in stout.
Summary
- The new series House of Guinness is a period drama from the creator of Peaky Blinders
- It follows a family power struggle over the Guinness brewery after their father’s death
- The show, starring James Norton, premieres on Netflix on September 25, 2025
From the mind of Peaky Blinders creator Steven Knight comes Netflix‘s new historical drama, House of Guinness, with a first official trailer that promises a high-stakes saga of power, ambition, and family secrets. The series, which is being called a “worthy replacement” for Peaky Blinders, is set in the 19th century and follows the dramatic fallout after the death of Sir Benjamin Guinness, the man who built the family brewery into a global powerhouse.
The trailer kicks off with Sir Benjamin’s funeral, quickly establishing a sense of a vacuum of power. His last will and testament reveals a crucial twist: he deliberately leaves the company’s control to his two sons, Arthur and Edward, with the condition that they must run it together. This sets the stage for a compelling power struggle, as the four Guinness siblings vie for control and influence over the family empire. The footage hints at intense betrayals, personal scandals, and a fierce rivalry that unfolds not just in Dublin but also in New York. The trailer showcases a rich, period-specific world with lavish sets and costumes, all underlined by a simmering tension that feels very much in line with Knight’s previous work. The series stars James Norton, Anthony Boyle and Louis Partridge.
House of Guinness is set to premiere on Netflix on September 25, 2025.
