Take a Closer Look at HAUS NOWHERE SEOUL
The experimental retail project spans three floors.
GENTLE MONSTER‘s parent company, IICOMBINED, has officially opened HAUS NOWHERE SEOUL in September 2025.
The space, which also serves as the company’s new headquarters, is an experimental retail project operating under the concept of “a space found nowhere,” breaking away from conventional retail paradigms. Spanning three floors, HAUS NOWHERE SEOUL unites all of the IICOMBINED brands under one roof, including GENTLE MONSTER, TAMBURINS, ATiiSSU, NUDAKE and the newly launched Nuflaat.
Perfume brand TAMBURINS debuted its new collection “Sunshine,” and visitors of HAUS NOWHERE SEOUL can immerse themselves with the collection in matching outfits thanks to the Sunshine AI Twin Look photo experience. ATiiSSU, which opened its second store at the space, unveiled its latest Tracker Collection headwear line, while tableware brand Nuflaat dissolves the boundaries between fashion objects and utility.
NUDAKE introduced new explorations centered on tea with NUDAKE TEAHOUSE, pairing Scented Tea and desserts at HAUS NOWHERE SEOUL. Finally, the space features a transformative art installation by Max Siedentopf called More Is More. The installation turns a room into a “breathing landscape” with a vast sea of black plastic bags and a hyperrealistic animatronic elderly man.
HAUS NOWHERE Seoul
Ttukseom-ro, 433
South Korea
View this post on Instagram
