Apple Event 2025: iPhone 17, iPhone Air, Airpods Pro 3, and Watch Series 11 Revealed
All the details you need to know and exclusive on-site imagery from the Apple headquarters in Cupertino, California.
Every year in September, Apple‘s highly anticipated event introduces newness to its device lineup, drawing thousands of live stream viewers and in-person attendees. While customers won’t be getting a foldable or “all glass” iPhone quite yet, the company has introduced an all-new iPhone to join its ultralight Air product line. For 2025, the Cupertino-based company’s star releases are led by the incredibly thin iPhone Air, the iPhone 17, AirPods Pro 3, and the Apple Watch Series 11. Read on below for a closer look at each product.
The iPhone Air
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At just 5.6mm, the iPhone Air is the slimmest iPhone ever, featuring a durable titanium design and a Ceramic Shield 2 front cover for reliable scratch and crack resistance. The iPhone Air’s 6.5-inch Super Retina XDR display with ProMotion up to 120Hz is powered by a team of advanced chips — the A19 Pro, N1, and C1X — enabling an all-new 18MP Center Stage front camera and a versatile 48MP Fusion main camera system. Available in space black, cloud white, light gold, and sky blue, the debut model’s pre-orders begin September 12 for the official release on Friday, September 19.
The iPhone 17
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The company also debuted the new iPhone 17, which offers significant performance upgrades. Powered by the A19 chip, its 6-core CPU is 1.5 times faster and the 5-core GPU is twice as fast as the A15 Bionic. The iPhone 17 features a 6.3-inch Super Retina XDR display with ProMotion and an upgraded camera system with all 48MP rear cameras. It also includes the new Ceramic Shield 2 for enhanced durability and the innovative Center Stage front camera. Starting at $799, the iPhone 17 will roll out alongside the Air in five colors with 256GB and 512GB storage options.
The Apple Watch Series 11
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For health and fitness buffs, Apple unveiled the new Apple Watch Series 11, featuring a hypertension notification system to detect patterns of high blood pressure and a new sleep score to help users improve sleep quality. The watch also features a reimagined Workout app, personalized audible motivation, and the ability to design custom workouts. The new build boasts a sleek, more durable design with up to 24 hours of battery life, 5G connectivity, and safety features like Fall and Crash Detection.
The Airpods Pro 3
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For all the audiophiles, Apple unveiled the new AirPods Pro 3, delivering what it dubs the “ultimate audio experience.” These headphones have a redesigned body with new foam-infused ear tips for a more secure fit. The new Pros introduce key features such as heart rate sensing, a “Workout Buddy” fitness experience powered by Apple Intelligence, and Live Translation for hands-free communication. The AirPods Pro 3 also boast Active Noise Cancellation that is twice as effective as the previous generation, along with extended battery life and a more durable IP57 sweat and water resistance rating.
The iPhone Air, iPhone 17, AirPods Pro 3, and Watch Series 11 are available beginning on September 19, with pre-orders beginning September 12. Stay tuned to Hypebeast for the latest tech industry insights.
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