Fragment Teams up With Uber Eats Japan for Exclusive Rider Jacket
Expected to be gifted to the top 300 delivery drivers in Japan.
Summary
- A three-way collaboration between Fragment, Uber Eats Japan, and Komine has resulted in an exclusive rider jacket
- The jacket is a fusion of high design with technical protection, featuring a chest protector and reflective panels
- Only 300 jackets will be given to top-tier Uber Eats “Diamond” delivery partners in Japan via lottery
In a unique collaboration that elevates everyday utility, Uber Eats Japan has partnered with Hiroshi Fujiwara‘s Fragment and motorcycle safety specialist Komine to create an exclusive rider jacket. The piece is a perfect fusion of design innovation and technical protection, reflecting the collective vision of all three brands.
The jacket is meticulously crafted for both function and form. It integrates a Komine chest protector and features reflective panels on the shoulders, sleeves and back to ensure maximum visibility for riders. The jacket is also equipped with a water-repellent finish and a stowable hood, making it a reliable piece of outerwear in any weather condition. This blend of practical safety features with a refined aesthetic is a clear reflection of Fujiwara’s design philosophy.
The exclusive release is a tribute to the Uber Eats delivery partners in Japan. Only 300 jackets will be distributed via a lottery, with eligibility limited to delivery partners who have achieved the top-tier “Diamond” status. This unique distribution model not only highlights the exceptional work of the delivery partners but also makes the jacket a rare and highly sought-after collectible. The collaboration is a powerful statement about valuing essential workers and bridging the gap between functional gear and high design.
