NYC's Colbo, Coming Soon and More Lead a Spritz-Inspired Pop-Up This Weekend

For one weekend this June, downtown Manhattan is getting a distinctly Italian refresh. On June 14–15, a two-day cultural takeover called Campari Spritz Square will bring aperitivo vibes to the heart of Chinatown and the Lower East Side. Inspired by the classic Italian spritz, the event blends food, drink, and design into a lively streetside celebration of slower living—with a bitter twist.

The central gathering point is 171 E. Broadway, where guests can sip spritzes alongside small bites in a setting designed to evoke Milan’s early-evening energy. But the event isn’t confined to one location. Local spots like Susan Alexandra, Coming Soon, and Colbo are joining the effort, hosting collaborative pop-ups that combine fashion, art, and music—think DJ sets, aperitivo-themed shopping, and neighborhood-only exclusives.

While the spritz has become a familiar sight on menus across the U.S., this weekend offers something more immersive: a chance to experience aperitivo culture not as a trend, but as a ritual. The event draws on both tradition and creativity, weaving in the voices of local businesses and creatives to shape a more personal take on the Italian classic.

Reservations for the main experience are now open via Resy, with limited seatings available for guests 21 and up. Partner activations run from 3–7pm each day. Whether you’re a die-hard spritz drinker or just looking for a different kind of downtown weekend, this is shaping up to be a rare collision of good taste, good company, and great timing.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.