Braun & NEIGHBORHOOD Reproduce Retro Clock Designs From the 1980s
The surprise collaboration boasts the German electronics company’s minimalist aesthetic and is emblazoned with the Japanese apparel brand’s bold wordmark.
Summary
- Set for release of June 7, NEIGHBORHOOD and German electronics manufacturer Braun are reproducing an alarm clock and a wall clock originally designed in the 1980s.
Shinsuke Takizawa‘s NEIGHBORHOOD has unveiled an inaugural collaboration with German electronics manufacturer Braun, featuring a limited-edition wall clock and an alarm clock, based on original designs from the 80s.
The collection centers on reproductions of two models, updated with a custom dial cobranded with both brands’ logos. The BC02 is based on the AB1 miniature alarm clock, born in 1987, and the BC06 wall clock is based on the ABW30 model from 1981, a piece featured in MoMA‘s permanent collection. With a 24-hour Arabic index in addition to the 12-hour notation, the two pieces draw inspiration from military watch designs. Each clock is offered in minimal black and white plastic variants, following the sensibilities of Braun’s sleek design language.
Founded in 1921 with roots in the Bauhaus design movement, Braun’s legacy in electronics design spans more than 100 years, but some of its most beloved designs came from Dieter Rams in the latter half of the 20th century. The clocks featured in the NEIGHBORHOOD collection are based on models from Rams’ tenure at the company, beginning in 1955 until 1997.
With releases like its 2024 reinterpretation of Columbia’s GP3 turntable and its mini tape player/boombox unveiled in April, the new partnership isn’t NEIGHBROHOOD’s first foray into electronics. Having shown an affinity for retro technology over the years, Shinsuke Takizawa continues to develop Neighborhood’s scope with its latest collaboration.
The Braun x NEIGHBORHOOD clock collection is set for release on June 7 at the official NEIGHBORHOOD webstore.
