Burberry's Festival Campaign Features a Star-Studded Lineup
From 90s icons like Oasis’s Liam Gallagher to fresh faces like Korean singer Seungmin, Burberry honors the live music legacy of Britain.
Summary
- The Burberry Festival campaign launches, showing Liam Gallagher, Goldie, Seungmin, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher in festival mode, shot by photographer Drew Vickers.
- Showcasing the Daniel Lee-led house’s weather-ready edit of garments and accessories, the campaign also teases the July reissue of the 2018 Burberry trench worn by Liam Gallagher.
Burberry has introduced a special Festival campaign to ring in SS25, enlisting a lineup of familiar British talents across different generations and genres to represent the country’s vibrant live music culture. The London-based luxury house led by Daniel Lee brings the likes of Liam Gallagher of Oasis, DJ and producer Goldie, Alexa Chung, Korean singer Seungmin, and more together in the special editorial sporting Burberry’s signature motifs and weather-ready staples.
Carrying forth 90s sensibilities with the heavy presence of its recognisable tartan and mod-inspired silhouettes, campaign headliners like Goldie and Liam Gallagher evoke the eclectic era where genres like Jungle and Britpop made their mark on global culture. To represent the next generation Gallagher’s children, Jean, Lennon, and Molly Moorish-Gallagher, join their father, who wears his very own Burberry parka by Christopher Bailey from SS18 — a teaser of the limited reissue hitting stores and online later in July. The Gallagher children wear numbers featuring packable capes and hooded jackets in tartan and solid colours.
Other talents include Loyle Carner, Chy Cartier, John Glacier, and English model Cara Delevingne — many of whom wear tank tops, polo shirts, and bikinis drenched in Burberry’s check wear and wearing all-weather Marsh rubber boots on their feet. New Highland handbags are shown in jacquard-woven Burberry Check with a water-resistant finish for unpredictable British weather. Elsewhere, the curved crossbody bags and quilted Horseshoe styles draw inspiration from rainwear while maintaining an elegant appeal.
See the gallery above for a closer look at the high-energy campaign.
