From Streaming to Gaming, Sony x Honda’s AFEELA 1 Elevates Every Ride
A sleek, tech-driven vehicle built for entertainment, connectivity, and ultimate customization on the go – reserve yours now.
Some cars take you places, but Sony Honda Mobility’s (SHM) AFEELA 1 takes you into the future.
Blending entertainment, technology, and automotive innovation, AFEELA 1 is set to redefine how we interact with our vehicles. More than just a car, it’s a personal entertainment hub, a customizable digital space, and a seamless fusion of cutting-edge design and comfort. Whether you’re a film fanatic, a gaming enthusiast, or simply someone who appreciates high-tech luxury, AFEELA 1 invites you to explore what the future of mobility looks like. And if you’re in Los Angeles, you can experience it firsthand at the AFEELA Studio in Century City, and get your reservations started online.
At its core, AFEELA 1 is built around the concept of “Mobility as a Creative Entertainment Space.” This means your car can also be your living room, a concert hall, a gaming station, and a personalized digital world all in one. The panoramic screen stretches across the dashboard, providing an immersive visual experience while keeping essential driving information within easy view. Sony’s industry-leading 360 Spatial Sound Technologies brings immersive sound experience to the cabin, turning road trips into private concerts or movie marathons.
Streaming services like Crunchyroll, Spotify, and Amazon Music, as well as gaming experience from PS Remote Play make AFEELA 1 feel like entertainment is always at your fingertips. For a personalized touch, the vehicle’s ambient lighting, e-Motor sound customization, and theme-tailored interface let you make every drive uniquely yours, with the AFEELA Personal Agent using AI to customize the theme for you.
Beyond the entertainment bells and whistles, AFEELA 1 is a statement in design and innovation. The exterior follows a striking “Oval” theme, characterized by its seamless, tension-filled surfaces that eliminate unnecessary ornamentation for a sleek and futuristic look. The Media Bar on the front enables external communication, displaying digital stickers and real-time updates, including the AFEELA 1’s battery status, ensuring drivers and onlookers stay informed at a glance. The interior, meanwhile, is a vessel of peace and comfort. With low-contrast colors, premium aluminum accents, and high-quality odor-neutralizing materials, every element is carefully curated to enhance relaxation and sophistication. Notably, 70% of the interior surface—including seats, doors, dashboard, glove box, roof, pillars, and piece mats—is made from plant-based and recycled materials, proving that luxury and sustainability can coexist without compromise.
Sony Honda Mobility, the powerhouse behind AFEELA 1, is a joint venture between two industry giants—Sony and Honda. Officially announced at CES 2025, this groundbreaking vehicle is now available for online reservations exclusively in California with a fully refundable $200 deposit. The first deliveries are slated for mid-2026, but those eager to get a sneak peek can visit the AFEELA Studio in LA’s Century City. This six-month showcase allows visitors to immerse themselves in live demonstrations, interact with the car’s features, and understand firsthand how AFEELA 1 is setting a new benchmark for mobility. Whether you’re curious about AFEELA 1’s unparalleled entertainment capabilities or eager to see how it redefines automotive luxury, now is the time to explore. Book a demo and visit the AFEELA Studio at Century City experience the innovation yourself, and secure your spot in the next generation of driving.
Make your reservation today and be among the first to step into the future of mobility.
*Features and displays are subject to change.
AFEELA Studio Century City
Starting February 22, 2025 (For six months)
10250 Santa Monica Blvd.
Los Angeles, CA 90067
