Hypegolf and PAF Blend Tech and Modern Golf Style With Spring/Summer 2025 Collection
Emphasizing on light, comfortable and versatile wear for today’s golfers.
Hypegolf and Dongjoon Lim of POST ARCHIVE FACTION (PAF) are reuniting for a Spring/Summer 2025 collection. A followup to their 2024 collaboration, the new drop polishes up PAF’s technical, sportswear-inspired design with Hypegolf’s focus on modern golf apparel.
The capsule serves both style and function, with an emphasis on light, comfortable and versatile wear for today’s golfers. A monochrome palette and hints of lime land across a range of golf wear, including polos, T-shirts, bottoms, headwear and outerwear, with highlights including an asymmetric vest with a contemporary semi-transparent technical fabric, as well as a lightweight, water-resistant perforated windbreaker that offers adjustable features for a custom fit.
Hypegolf and PAF’s SS25 campaign and lookbook takes inspiration from the aesthetics of a classic ‘90s corporate chairman’s office, delivering the evident juxtaposition of the more conventional office setting with a modern and minimalist mood. The prominent distinction is a reflection of Hypegolf and PAF’s unique aesthetics as it mingles classic and modern aesthetics through a fresh and playful lens.
Check out the lookbook above. The Hypegolf x POST ARCHIVE FACTION (PAF) Spring/Summer 2025 collection is set to release on March 27 at 9 p.m. HKT via the HBX webstore, and in-store at HBX locations in Hong Kong on March 28. A pop-up store at EQL Grove in Seongsu, Seoul will also run from April 4 to April 13.
HBX Landmark
LANDMARK ATRIUM, Shop B29-30, B1/F
15 Queen’s Road Central
Central, Hong Kong
Opening hours: Monday – Sunday: 11am – 8pm
HBX Hysan Place
Shop 313-315, 3/F Hysan Place
500 Hennessy Road
Causeway Bay, Hong Kong
Opening hours: Monday – Thursday: 11:30am – 8:30pm
Friday – Sunday and public holidays: 11:30am – 9:30pm
EQL Grove
11, Yeonmujang 15-gil, Seongdong-gu
Seoul, South Korea
Opening hours: Monday – Sunday: 11:00 – 20:00
