SEVENTEEN's HOSHI Is Making Streetwear With Diesel
Modeled after the K-pop star’s wardrobe, the lineup includes oversized denim hoodies, trompe-l’oeil chainlink shirts, Charm-D bags, and more.
K-pop megastar HOSHI is getting into fashion design.
The SEVENTEEN boyband member has teamed up with Diesel (where he’s also signed as an ambassador) to create a 14-piece collection modeled after his own daily wardrobe. Governed by creative director Glenn Martens, the lineup is filled with suave streetwear hits, like oversized denim hoodies, trompe-l’oeil chainlink charm shirts, emblematic baseball caps, and a whole onslaught of jewelry-clad bags.
Across the collection, a tiger’s head charm represents HOSHI, whose name means “Tiger’s Gaze” in Korean, symbolizing “how his eyes resemble those of a tiger when he dances,” per the brand. The animal talisman drapes over two new versions of the Charm-D bag, alongside trinkets shaped like the Oval D logo, the 1DR bag, and Diesel’s “For Successful Living” motto. Additionally, the collection houses a stainless-steel charm necklace and key fob.
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HOSHI signed on as a Diesel ambassador in July 2024 with a key role for the APAC region, where the brand has recently redesigned its Shibuya store, opened a third shop in Seoul, and placed a stronger emphasis on promoting its menswear. HOSHI is one of several Diesel’s male ambassadors, which also include Damiano David, Marwan Pablo and Daliwonga.
Diesel’s Hoshi collaboration is now available for pre-order online and will land in select Diesel stores worldwide on April 15. Take a look at the lineup in the gallery above.
