Matt Rife Brings His Comedy A-Game to Azar’s U.S. Launch

The global one-to-one video chat app lands in the U.S. with a fresh take on connection.

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Bored of doomscrolling? Feeling disconnected? Looking to make meaningful connections instantly? Hop on Azar, the one-to-one video chat platform now live in the U.S. As the craving for authentic connections, especially among Gen Zers, is higher than ever, Azar delivers a fast and accessible way to talk with new people all over.

Even expert yapper and comedian Matt Rife, known for his masterful crowd work and unscripted audience connections, aims to connect with new people on Azar. Rife teamed up with the global video chat app to mark its debut in the U.S. and encourage Gen Zers to embrace Azar as the new place to enjoy their favorite pastime: yapping.


“It’s no surprise I love to yap with strangers — it’s literally my job. The magic of these conversations, whether on stage or in real life, keeps me going. That same energy happens on Azar every day, and I’m excited to celebrate that through this campaign,” Rife said of the partnership. A match made in heaven, Azar is fun, casual, spontaneous, and the ideal outlet for Rife. Through social content captured while using Azar, Rife showcases the joy and energy of these instant, real-life conversations, giving users a taste of how easy and exciting it is to meet new people on the app.

“What I love most about what I do is connecting with my audience in the moment – no scripts or filters. It’s real and authentic,” Rife adds. “And that’s what I love about Azar. It lets you experience that same live, raw connection with people from all over, making it easy and a whole lot of fun.”


@matt_rife No joke, Azar is my new favorite app for a good yap! When I’m bored or want someone to make ME laugh, i hop on @Azar Official to connect with someone new and interesting! I’d love to yap with you next! So download the app today https://bit.ly/4hbZdYf #AzarPartner ♬ original sound – Matt Rife

While new to the U.S., Azar is already a hit. To date, 9.5 million monthly active users in 188 countries have amassed 100 billion matches. The app allows you to personalize who you talk to based on gender and country, increasing the chance of connecting you with like-minded people – from the comfort of your home or favorite spaces. Azar also prioritizes your safety, including proprietary AI technology and real-time moderation that blocks potentially harmful content and allows users to report or block behavior.

There’s no better time to connect – and Azar is the place to do it. Join Azar by downloading from the Apple App Store and Google Play, and get yapping.

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