A Look Back At Jonathan Anderson's Loewe
Following the designer’s official departure early this morning, revisit some of Anderson’s era-defining moments that brought the brand back into the spotlight.
After months of speculation, Jonathan Anderson and Loewe have officially parted ways. Rumors, which had started swirling late last year, reached a climax as Jonathan Anderson forewent a runway show for both Loewe and his eponymous brand, JW Anderson, during the Fall/Winter 2025 season. After what felt like a prolonged resignation following the brand’s model-less FW25 presentation and a series of highlight reels posted to the designer’s Instagram, the brand officially confirmed the news in the early morning hours.
Anderson, who served as creative director for nearly 11 years, revitalized the Spanish-born brand, transforming it from a luxury leather house into a global tastemaker and fashion powerhouse. From the now infamous puzzle bag to A-list-powered celebrity moments and unabashed pop-culture commentary, Anderson redefined modern creativity. Take a look at some of our favorite moments from his time at Loewe below:
Playing with Surrealism:
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Where other designers might crumble in fear of being called camp or kitsch, Anderson thrived. No medium or motif was off-limits. During his tenure, Anderson took literal inspiration from a myriad of everyday objects. For the SS22 collection, nail polish bottles, roses, bars of soap, and cracked eggs redefined the statement heel, complementing exaggerated geometric dresses and metal-sculpted bodices. The same year, Anderson revved up the avant-garde stakes, sending a silicone drop waist car skirt down the runway alongside puckered lip bustiers and wrapped balloon dresses. The British designer’s dalliance with surrealism hit a playful peak in SS23, a fan-favorite collection, opened by celebrity friend of the house Taylor Russel, filled with orchid dresses and the iconic pixelated jumper.
Editorial Elegance:
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Anderson’s Loewe knew how to balance the best of both worlds. While collections were filled with daring runway-exclusive sculptural pieces, they also set the tone for ready-to-wear trends for seasons to come. Early on in his tenure, Anderson was intrigued by the idea of artistic curation, building an bold yet editorially sophisticated wardrobe for FW16. This strain followed through many of his future collections, including the FW24 runway, which was inspired by American painter Albert York, and filled with knickknack curiosities such as beaded asparagus handbags, ballooned floral pants, and wooden chippendale chair collared coats.
There’s Something About Star Power:
Getty Images/Loewe
Getty Images/Loewe
Getty Images/Loewe
Getty Images/Loewe
Getty Images/Loewe
Adored by fans and celebrities alike, under Anderson, a Loewe ambassadorship became a coveted members-only club. As a sponsor of last year’s Met Gala, the brand dressed stars including Greta Lee, Josh O’Connor, Taylor Russell, Ayo Edebiri, and even Anna Wintour. Beyond the Met Gala, Anderson’s designs quickly became exciting highlights amidst seas of evening gowns and classic tuxes. Ayo Edebiri even stole the Golden Globes carpet in a custom recreation of Julia Robert’s infamous grey suit. But Anderson’s reach didn’t stop there. The designer helped define the fashion of Beyonce’s Renaissance Tour, partnering with costume designer Shiona Turini for a series of looks inspired by the surrealist FW22 collection. Additionally, in what he considers one of his crowning achievements at the brand, Dame Maggie Smith was photographed by Juergen Teller for its SS24 pre-collection campaign.
Though no official statement has confirmed Loewe or Anderson’s next move, he’s expected to take the reigns at fellow LVMH brand Dior. Design duos Luke and Lucie Meier, Jack McCollough, and Lazaro Hernandez, who recently departed Jil Sander and Proenza Schouler, respectively, have been rumored to succeed Anderson at Loewe. Stay tuned to Hypebeast for more updates.
