adidas Teams Up With Rhuigi Villaseñor to Drop Lago Di Como Collection
With a launch party in the Italian lakeside city.
Last week, adidas launched the Lago Di Como sailing collection by Rhuigi Villaseñor. In collaboration with football club Como 1907, the four-part range celebrates its neighboring lakeside culture through a selection of staple designs.
Naturally, the launch party took place near Como 1907’s stadium at Canottieri Lario sailing club. Coinciding with Milan Fashion Week, it provided guests a short respite from the fashion capital’s chaos with an evening beside the shores. Inside, the famous 1930s building was dressed in blue lights to mimic the surrounding backdrop, and walls showcasing the new collection that arrives in an all-white affair, including the Windward Windbreaker, staple hoodie, and matching T-shirt with signature three stripe detailing and club crest.
Among the star-studded guests in attendance, Villaseñor joined in on the celebration with music sets provided by DJs IVY and Marvely, as well as a close-up look at the club’s iconic diving board, designed by modernist architect Gianni Mantero.
In an official statement on the collaboration, Villaseñor mentioned, “Como is not simply where I live, it is where I have learned to refine the rhythm of my life. Sailing here has become my philosophy. Every sail shows me that elegance requires discipline and that freedom is earned through mastery. True style is not shouted but carried quietly like the wind that moves you forward.”
You can also shop the adidas Lago Di Como sailing collection by Rhuigi Villaseñor on Como 1907’s website now.
