Toyota Unveils "Dark Side Performance" RAV4 Concept ahead of Tokyo Auto Salon
With design DNA inspired by sci-fi movies, anime and video games.
Toyota is set to showcase its bold vision for the RAV4 at the 2025 Tokyo Auto Salon (TAS), held from January 10-12. Among the highlights is the RAV4 “Dark Side Performance” concept, a departure from the SUV’s traditional rugged nature.
Crafted with a design ethos inspired by sci-fi movies, anime and video games, the Dark Side Performance reimagines the RAV4 as a mysterious and futuristic vehicle. Toyota aims to push the boundaries of design and innovation, offering a glimpse into an alternate identity for the popular SUV. While specifics remain under wraps at the time of writing, the concept promises an aggressive aesthetic and a tech-forward approach, with more to be discovered during TAS.
Alongside the Dark Side Performance, Toyota will also present the Outdoor Lifestyle Package, a more grounded customization built upon the RAV4 Off-Road Package. This package caters to adventure enthusiasts, offering flexibility for tailored modifications based on customer preferences and budgets. By showcasing these two visions — one based on futuristic sci-fi inspiration and the other rooted in functional off-road utility — Toyota seeks to highlight the versatility and evolving identity of the RAV4. Visitors can expect an immersive experience that explores the SUV’s potential to adapt to diverse lifestyles.
See more of the Dark Side Performance in the video below.
