Jennie Channels a Celestial Aura in “Zen” Music Video

Directed by KUSIKOHC’s Cho Gi-Seok.

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After announcing the release of her solo debut album Ruby, Jennie has dropped the music video for “ZEN,” a brand new track from her upcoming album.

The video depicts Jennie in an array of mythical and celestial personas across varying realms, appearing poised, nonchalant and brimming with unrivaled “aura.” Directed by Cho Gi-Seok, a Korean photographer and the founder of streetwear label, KUSIKOHC, the music video features Cho’s signature delicate, surrealist aesthetics.

The striking visuals perfectly accompany the track’s powerful rhythms, immediately captivating viewers along with Jennie’s sassy opening verse: “I tell ‘em, “Down, now” / I’m the energy, yes / I ain’t what you think about me / Cross me, please /I’ma keep it Z, Zen / Present, bless / Money can’t buy sixth sense”

Watch the music video for “ZEN” above. Jennie’s Ruby will be released on March 7.


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