Hot Wheels and Ferrari Reignite Partnership with New Die-Cast Collection
Set to range from road and racing cars to its latest high-performance models.
Hot Wheels and Ferrari are gearing up to collaborate again for the first time in over a decade. Announced at the Nuremberg International Toy Fair, Mattel revealed exciting plans to release a full range of die-cast cars and collectibles with the automotive brand.
Marking the return of the iconic Prancing Horse to Hot Wheels products, the collection will include Ferrari’s celebrated road and racing cars, as well as their latest high-performance models. The first product drop is set for this spring and will be available for pre-order through Mattel Creations, with additional releases planned throughout 2025.
This collection will range from ultra-premium, limited-edition models to Mainline die-casts and RC cars, promising something for all levels of enthusiasts. “It was a passion project for the Hot Wheels team to deliver authentic visions of these iconic Ferrari models,” said Roberto Stanichi, executive vice president of Hot Wheels.
With Ferrari’s unparalleled racing legacy — boasting over 5,000 wins and 16 Constructors’ Championships in Formula 1 — the collaboration combines Ferrari’s rich heritage with Hot Wheels’ design expertise to produce collectible “rolling works of art.”
Fans can anticipate more announcements and releases in the months ahead, with updates to drop via a dedicated page on Hot Wheels’ official site.
