Gentle Monster Begins 2025 With Bedazzled Eyewear
The new Jewelry Collection will comprise both sunglasses and opticals.
Update: As Gentle Monster counts down to the release of its 2025 Jewelry Collection, the visionary eyewear brand has revealed the official campaign to accompany the launch.
The campaign stars emerging Japanese actress, Sena Nakajima, sporting the Bijou De 02 and the Briolette 02 frames in two separate looks. In both shots, Nakajima is shown with a large bejeweled wang in hand, exuding a regal yet cutesy aesthetic that feels reminiscent of classic magical girl anime such as Sailor Moon.
Alongside the campaign visuals, a concept short film has also been dropped. The video features Nakajima on a rooftop as she makes a fateful encounter with “herself.” She is then transported into a dream-like realm, where she is transformed into a modern “magical girl.” DJ Yaeji’s “Raingurl” becomes the soundtrack of this eclectic fantasy, amping up Nakajima as she casts her jewel magic in the otherworldly dimension.
Check out the short film below. Gentle Monster’s 2025 Jewelry Collection will be available to shop in store on January 10, 2025.
View this post on Instagram
Original: Kicking off the new with all-out bling, Gentle Monster has unveiled its whole new Jewelry Collection. Featuring designs that reimagine jewelry details with a distinctive creative vision, the fresh range showcases an array of sunglasses as well as opticals that in Gentle Monster’s words, embody “magical details and luminous brilliance.”
Spanning various oval and square silhouettes, the frames are presented in either sleek metal or translucent acetate frames. For those who recall the brand’s Jentle Salon collaboration with Jennie last year, this new collection feels like an elevated sequel to that, where cutesy charms are now replaced with shimmering jewels and bedazzled temples.
In celebration of the new range, Gentle Monster will also set up special pop-up spaces in 7 major cities, which will include Seoul and New York City. These immersive spaces will extend the pieces’ surreal journey into real-life experiences adorned with dazzling details from the collection.
Preview some of the pieces from the range above. The 2025 Jewelry Collection will be available via Gentle’s Monster online store starting January 9 and will be released in stores from January 10.
