Wake Up and Smell the Coffee With MCM’s New DIAMOND Fragrance
A manifesto of modern luxury perfumery.
In the latest addition to the award-winning MCM Backpack Fragrance Collection comes the new MCM DIAMOND Eau de Parfum, encapsulating the beauty and resilience of the precious stone through a bold fusion of scents.
Concocted by master perfumer Frank Voelkl, the new fragrance aims to bring a modern edge to statement-making luxury perfumery. At the top, its unique character is defined by a blend of cappuccino notes, followed by light and floral hints of lavender, and grounded by the warmth of sandalwood.
Besides its unique scent profile, MCM DIAMOND Eau de Parfum continues to make its mark through a conscious combination of ingredients. 54% of its composition features biodegradable materials with a wider 90% created using Green Chemistry molecules.
Arriving in the iconic backpack-shaped bottle, the new scent stays true to MCM’s signature fragrance line, encased in its trademark Visetos pattern. Across both the bottle and packaging, black and gold tones come together to embody the sophisticated spirit of MCM in a classically luxurious look.
MCM DIAMOND Eau de Parfum is now available to shop on MCM’s website as well as its boutiques and select department stores in the US.
