Welcome Skateboards x Britney Spears Pays Homage to the Princess of Pop
Examining how seemingly far apart subcultures can collide.
Welcome Skateboards‘ latest collaborative venture proves the creative potential at hand when worlds – even worlds that may seem very far apart – collide. Britney Spears is the subject of the label’s latest collaborative capsule, which looks envisions the amalgamation of subcultures in the skateboarding sphere.
“At first glance, the worlds of Welcome and pop music might seem miles apart. However, Welcome and Britney Spears are coming together in a unique collaboration that highlights an unexpected but deeply rooted connection,” Welcome Skateboards explained in an Instagram caption, noting the brand has consistently drawn inspiration from the music world.
“From day one, the aesthetic ethos of our brand has been about blending dark with light. Wild and intense imagery colored up in neons and pastels. A punk song back to back with a pop ballad in a skate video. Some of the earliest video edits from Welcome featured Britney Spears’ tracks which provided the perfect soundtrack for showcasing this boundary-free creative spirit and love for artistic juxtaposition.”
The imprint drew design inspiration from Spears’ debut studio album …Baby One More Time for the capsule, looking to the project’s most iconic imagery, motifs and lyrics to inform the graphics on the skate decks and apparel – which consists of t-shirts, hoodies and hats.
“This collection is more than an ode to our favorite pop star, it’s a celebration of a generational icon who has influenced music, fashion, and pop culture as a whole for decades, and the enduring resilience required to achieve that. It is a testament to the way different subcultures that may seem at odds can coexist and enrich one another.”
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Take a closer look at the collection’s components in the Instagram post above, and shop the full range on Welcome Skateboards’ official webstore now.
