Samsøe Samsøe's "Nine to Nine" FW24 Collection Marries Urban Simplicity With Megalopolis Sophistication
New York City sets the stage for Scandinavian simplicity.
Samsøe Samsøe‘s Fall/Winter 2024 campaign, “Nine to Nine,” showcases the brand’s versatile collection against the backdrop of New York City. Shot by Philipp Paulus, the campaign follows a 24-hour journey through the urban landscape, demonstrating how the brand’s Scandinavian simplicity adapts to the city’s ever-changing rhythm.
The collection features a range of styles suited for both day and night. Casual pieces like olive green bomber jackets and striped wool coats in olive and pink transition seamlessly into evening wear, including sparkling party attire and statement leather jackets. The color palette leans towards darker tones, with black, gray, brown and olive dominating, creating a sophisticated urban vibe. Standout pieces include cow print outerwear and a silver sparkle long sleeve top, adding bold accents to the collection.
Central to the campaign are five talents from the Samsøe Samsøe community: Alexis, Danny, Elly, Dede and Dalton. These individuals not only model the clothing but also share their unique perspectives on New York City through an accompanying video series. Their diverse routines and experiences reflect the collection’s adaptability to various urban lifestyles.
A balloon bearing a subtle Samsøe Samsøe logo serves as a unifying element throughout the campaign, symbolizing the brand’s upcoming U.S. launch. The FW24 collection is now available on Samsøe Samsøe’s official website.
