RAINS Conceptualizes a Thermal Uniform for FW24
Complete with technical puffer chambers, insulated transeasonal coats, utilitarian accessories and more.
Outerwear label RAINS’ Fall/Winter 2024 collection, “Figures,” draws inspiration from a “conceptual uniform that unites a collective, whilst still discovering individuality.” In practice, the brand finds consistency in material — with 32 styles made with thermal technology and four distinct fleece silhouettes — while making room for personality with an expanded color wheel and bold prints.
The line draws from a postmodernist palette, which commands much of RAINS’ signature puffer chambers, architectural jackets, directional coats and functional accessories, like cabin bags and trolleys. The goal, across the line, is to prioritize utility. “A RAINS piece of clothing is about being part of your daily life more than an a decoration, it is an extension of it’s wearer,” the brand said in a statement.
Elsewhere, standout pieces include the Alta Long Puffer String W Jacket, which is built on woven chamber technology and cut from the label’s classic PU fabric. The Lohja Puffer employs the same advanced construction, with a drawstring waist and a more shaped finish, while an insulated version is intended to be worn as a lightweight transeasonal piece.
RAINS’ Fall/Winter 2024 “Figures” collection is now available to shop via the brand’s webstore, with prices ranging from $20 USD to $515 USD. Eplore the lineup’s campaign in the gallery above.
