RAINS Experiments With a Conceptual Uniform for FW24
Spotlighting elevated silhouettes and styles.
Danish outerwear lifestyle brand, RAINS has dropped its lookbook for its “FIGURES” Fall/Winter 2024 collection.
The idea of the collection centers around the idea of “a conceptual uniform that unites a collective, whilst still discovering individuality within a framework.” Colors leaned towards a Post-Modern palette, spanning muted neutrals, subtle metallics, understated earth tones as well as utilitarian classic hues. Waterproofness remains at the core of the brand’s offering, with garments and accessories crafted from RAINS’ polyurethane.
As stated in the brand’s official press release, this seasonal range puts emphasis on “refining, editing and meticulous development.” RAINS’ signature puffer chambers take on the lead this season, where it’s innovatively reimagined in elevated silhouettes and new constructions. Highlighted styles include the Kevo Short Puffer Jacket, which flips the classic puffer look with a luxe-sport twist and the new, super puffed-out Alta Vision Long Puffer Jacket with a contrasting hood brim.
As for bags and accessories, the lineup caters to an on-the-go lifestyle that never stops exploring. This DNA is imbued within its bevy of backpacks in a myriad of styles, shapes and sizes that cater to the needs of long-haul travels to daily errands and commutes.
Check out the RAINS’ FW24 lookbook in the gallery above.
