Louis Vuitton Men’s FW24 Moves Even Further Out West
The cowboy-themed campaign comes to life in the mountains.
Louis Vuitton has released the campaign imagery for its Men’s Fall/Winter 2024 collection. Pharell’s vision of the Wild West first walked down the runway back in January on a set reminiscent of Old Hollywood Westerns, complete with a sprawling seamless backdrop of the desert. Now, the models move to the real deal, with images featuring mountain ranges, blue skies and horses.
Shot by Colin Dodgson, models in the campaign traverse the snow-capped mountains in an assortment of warm styles from this collection to stay practical yet stylish. One image features the full opening look from the collection: a large white coat featuring fringe and floral detailing paired with classic American blue jeans, a button-down shirt complete with a dandy-style bow and a blue Louis Vuitton Speedy bag.
Two models wear the new cowboy hats exclusive to this collection as they lie down in the straw, while one uses the Monogram Keepall bag to rest his head on. A full LV monogram denim look fully embodies the cowboy aesthetic. Denim jeans and a jacket are paired with boots and another cowboy hat featuring a belt buckle hatband, worn by model on horseback.
The campaign stays true to the runway collection’s Americana inspiration as the 80-look collection contained cowboy hats, chaps, blanket coats and vaquero suits all complete with Western-themed detailing. Pharrell also brought on artists from the Dakota and Lakota nations to tell the full story of frontier fashion. The artists designed bags with Dakota flower embroidery and hand-painted parfleche motifs.
View the Louis Vuitton Men’s FW 2024 campaign above.
