Alessandro Pungetti’s Ten C Will Last Forever
Following his Milan Fashion Week presentation, Pungetti sits down with Hypebeast to discuss the innovative process behind his SS25 collection.
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Founded by Alessandro Pungetti and Paul Harvey in 2012, Ten C has always had a clear focus on premium textiles and utilitarian menswear. In the decade-plus since its birth, the brand’s journey has been marked with several milestones that have helped to shape its current image. The Italian label – owned by Enzo Fusco’s FGF – took to Milan Fashion Week for its Spring/Summer 2025 collection this season, presenting its guests with an intimate standing showcase that blended military styling and relaxed daily uniforms.
The recognized menswear label has had many ups and downs, seeing Harvey depart the company and leaving Pungetti to grow Ten C into the Italian powerhouse it has become. “I started Ten C 12 years ago alongside Paul Harvey. The starting point was our OJJ fabric (Original Japanese Jersey), a nylon-polyester fabric with an almost leather-like feel. We created seven items, which were really the starting point for Ten C. After a few years, Paul left the company, and I decided to carry the brand forward myself,” Pungetti tells Hypebeast.
“The concept behind Ten C is to create timeless garments, which is very difficult to do for a long time. My idea isn’t only to work on outerwear but to channel innovation into every garment. It’s mostly focused on the materials because it’s the materials that have the ability to be timeless.” Ten C pulls away from single-use designs, creating everlasting essentials for a lifetime of pleasurable wear. Skillful craftsmanship is the brand’s founding pillar, producing detailed menswear in its home territory while collaborating with local creatives to make each garment special.
Ten C’s SS25 collection, “The Emperor’s New Clothes”, sees Pungetti highlight transitional uniforms packed with functionality. Made for the great outdoors, the range explores aviation history through an alfresco lens and – having been tested in extreme conditions – delivers on durability. “The OJJ is our signature fabric, which is presented in different colors, textures, and thicknesses. We bring lighter summer versions treated with special dyes and manipulation techniques. Our other core fabric is nylon-tactile, which we use across every fall, winter, spring, and summer collection. It’s mostly used for checkered patterns in winter, and in summer, we focus on light jackets and trousers,” Pungetti clarifies.
“There were two founding points for our SS25 collection. First, silhouettes that stem from flying and aviation. The concept is upheld by other materials, such as rubber linen, which is coated and sealed for protection, alongside double-twisted cotton. Another important part of the collection is new treatments of our iconic OJJ fabric. It’s treated in a way that keeps the color on the fabric’s surface for a well-used appearance,” Pungetti says.
Ten C continues to explore fabric manipulation by working with nylon gabardine, resin-coated linen, and nylon-tactile in innovative formats. The Italian label deconstructs, dyes, and seals every garment with technical appeal, bringing state-of-the-art technology to contemporary menswear pulled from the future. “The starting point is used jackets that come to our factory to be repaired, and I embraced the idea of the worn-out look. I wanted to recreate the same effect, handmade with wax. With the same concept of governing nylon fabrics, a metal effect was added for wear-and-tear looks.” Pristine fading is present across the collection, drenching pocketed utilitarian jackets with zippered closures and removable hoods. Knee-length shorts and slouchy parachute pants guide the collection with a versatile edge, while solid backpacks and sling bags complete the collection in a sea of neutral tones.
Take a closer look at Ten C’s SS25 collection above.
