BBC ICE CREAM EU Links Up With London-Based Hillside on New Capsule
Tapping into Trompe-l’œil detailing.
Billionaire Boys Club‘s BBC ICE CREAM EU branch has revealed its latest collaboration. For its newest foray, the imprint is joining hands with one of London’s emerging labels, Hillside, to present a striking delivery of apparel that is fully functional in its form and filled with captivating, cobranded detailing.
The capsule consists of three pieces: a waterproof jacket, a pair of cargo pants and a graphic tee. ICE CREAM reworks the classic Hillside silhouettes, stamping each one which it’s instantly recognizable signage. The waterproof jacket sees the Astro logo right in the center, with a sturdy outer shell ensuring you stay dry, and the “Billionaire Boys Hiking Club” graphic on the backside.
As for the denim cargo pants, which may be the standout of the drop, the duo leans into Trompe-l’œil tactics with the running dog painted across the middle.
Rounding out the range is the white t-shirt, finished off with an Astro helmet logo on the front and the BBC Hiking Club lettering on the back.
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Explore the lookbook above, and shop the full BBC ICE CREAM EU x Hillside capsule now, available at the BBC ICE CREAM official webstore.
