Axel Arigato Taps Into Dreams With FW24 Campaign
Led by the label’s new creative director, Jens Werner.
Axel Arigato is prepping for the Fall/Winter 2024 season by revealing its new campaign entitled ‘An Infinite Dream.’
Led by the label’s new creative director, Jens Werner, the FW24 campaign is set to revitalize the Swedish label’s love for creative collaboration. As such, a range of global talents/brand friends appear in ‘An Infinite Dream,’ which is part of a four-month series of visuals.
Intended to evoke curiosity, the campaign comes to life through a hotel room design featuring artwork and pieces designed by Jon Buck, Illya Goldman Gubin and Charlotte Kingsnorth. The included pieces span artwork, reimagined furniture and more. Alongside the creative elements, the campaign shines a light on the new collection garments, which spans sporty outerwear, classic knitwear, relaxed denim and more – all in classic and warm tones.
“For the first time in our campaigns, we have carefully curated a brand universe – designed to inspire and promote creative collaboration. We were motivated to work with other artists and designers that are truly meaningful to myself, the brand and our audience,” said Werner. “This interdisciplinary approach helps us to unite entertainment, product, art, craft and design in a way that feels reflective of who we are as a brand.”
Take a look at Axel Arigato’s ‘An Infinite Dream’ campaign in the gallery above. The new FW24 collection is slated for release on July 26 online at Axel Arigato.
