Aston Martin Celebrates 60 Years of Goldfinger with 007 Experience in London

The first James Bond film to feature the iconic Aston Martin DB5.

Automotive
1.7K 0 Comments

In honor of the 60th anniversary of the James Bond film Goldfinger, Aston Martin has unveiled the House of Q, a 007-inspired pop-up experience in London’s prestigious Burlington Arcade. This unique attraction, running until August 4, offers visitors a rare glimpse into the world of Bond’s iconic DB5 and the legacy of Aston Martin’s association with the franchise.

The House of Q is cleverly hidden within a magazine newsstand facade at House 12-13 Burlington Arcade. Upon entry, guests are guided by covert messages to a secret door, leading them into a subterranean speakeasy bar adorned with original technical drawings and parts from the legendary DB5. The bar, serving Champagne Bollinger, immerses visitors in the rich storytelling of Aston Martin and 007.

Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer, expressed excitement about this anniversary celebration, stating, “Aston Martin and James Bond are two British icons, forever linked. The House of Q offers our community a special way to celebrate this unique history.”

In addition to the bar, the experience features the Configurator Lab, where guests can design their own Aston Martin with the help of brand experts. Aston Martin’s design and engineering teams are also hosting daily events, including design workshops.

Trupti Shah, Commercial Director of Burlington Arcade, highlighted the collaboration’s significance, noting, “Burlington Arcade is thrilled to be celebrating this milestone with Aston Martin and James Bond. We are honored to be the landmark destination capturing this iconic moment in cinema history.”

The House of Q by Aston Martin is open to the public at the time of writing and is located at 51 Piccadilly, London.

Read Full Article

What to Read Next

Official Look at the Nike Air Force 1 Low "TINAJ B"
Footwear

Official Look at the Nike Air Force 1 Low "TINAJ B"

A continuation of the .SWOOSH releases.

New Balance To Release a Quilted 2002R Sneaker Model
Footwear

New Balance To Release a Quilted 2002R Sneaker Model

Featuring a soft-looking upper crafted from premium suede and smooth leather.

LEGO Brings the Nostalgia with Super Mario World: Mario & Yoshi Set
Toys

LEGO Brings the Nostalgia with Super Mario World: Mario & Yoshi Set

Unveiled at San Diego Comic-Con 2024.

Chronoswiss Reveals an Icy Delphis Sub Zero Wristwatch
Watches

Chronoswiss Reveals an Icy Delphis Sub Zero Wristwatch

Clad in polished blue CVD-coating.

Ridley Scott Reveals 'Gladiator 2' Has the "Biggest Action Sequence I've Ever Done"
Entertainment

Ridley Scott Reveals 'Gladiator 2' Has the "Biggest Action Sequence I've Ever Done"

Starring Paul Mescal, Pedro Pascal, Denzel Washington and more.


Toyota Drifts Two GR Supras Autonomously Using AI
Automotive

Toyota Drifts Two GR Supras Autonomously Using AI

Made possible in partnership with Stanford Engineering and marking the world’s first fully autonomous tandem drift sequence.

Bella Hadid Releases Statement on Controversial adidas SL72 Campaign
Footwear

Bella Hadid Releases Statement on Controversial adidas SL72 Campaign

Responding with an apology after the backlash of her campaign which was linked to the 1972 Olympics.

An Air Jordan 13 Low “Dongdan” Is Rumored for 2025
Footwear

An Air Jordan 13 Low “Dongdan” Is Rumored for 2025

Nodding to the Beijing Streetball Tournament.

Big Sean Signs with S10 Management
Music

Big Sean Signs with S10 Management

The Brandon Silverstein-founded venture operates in partnership with Roc Nation.

Tony Finau: People's Champion and Master of the Sneaker Game
Golf

Tony Finau: People's Champion and Master of the Sneaker Game

The celebrated pro golfer explains why ‘being a sneakerhead is a privilege.’

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.