Born X Raised's Father's Day Collection Is for All The Dads
Chris Gibbs, Eyedress, Anwar Carrots and Polo Cutty front the campaign with their children.
Family matters for Born X Raised, so it’s only fitting the Los Angeles imprint is aptly paying tribute to all the dads in its life. For its Father’s Day 2024 collection, BXR presents a lineup of graphics, headwear and cut-and-sew pieces alongside its first-ever offering of youth sizes, flexed in a campaign starring some of the label’s favorite dads and their mini-mes: including Chris Gibbs, Anwar Carrots, Polo Cutty and Eyedress.
Local staple Uncle Paulie’s Deli owner Paulie James also appears in the campaign with his daughter, emphasizing Born X Raised’s ties to the Californian community.
As for the apparel itself, an embroidered coach jacket leads the delivery, dipped in the crisp Dodgers’ blue.
An “Our Father” graphic tee stands out among the slew of new graphic t-shirts, hoodies and zip-ups, with other designs including the “Lord’s Prayer” on both long and short-sleeved silhouettes and the “Stoned Angel” which also surfaces as a thermal.
Elsewhere, an assortment of headwear – including a handful of New Era fitted hats, knit beanies and a sheisty – round out blue-hued range.
Take a closer look in the Instagram carousel below.
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Shop the full range tomorrow, Friday, June 14th when it releases in full at the label’s official webstore at 12 p.m. PT.
