McLaren Joins Pure Electric for Racing-Inspired E-Scooter

The two-wheeler features increased accuracy and power, mimicking an F1 vehicle.

Tech & Gadgets
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Launched in 2018 by Lando Norris‘ father, Adam Norris, Pure Electric aims to redefine the luxury scooter market. While catering to riders worldwide, Pure Electric is proudly produced on British soil, taking its state-of-the-art designs to new levels.

Adam Norris is joining his son’s Formula 1 team, McLaren, for Pure Electric’s most powerful collaboration to date. Inspired by Brazilian McLaren legend Ayrton Senna, the e-scooter makes you go faster while maintaining balance and safety for fast-paced city life. The Senna Foundation two-wheeler boasts increased accuracy and power catered to high-speed street performance, mimicking features of Formula 1 vehicles.

Hot off the heels of Lando Norris’ first-place podium finish at the Miami Grand Prix, his father celebrates the achievement with a special-edition collaboration cemented in time while upholding Senna’s memory.

“After Lando’s first win with McLaren, this collaboration is something that I am incredibly proud of, Ayrton Senna was my childhood hero. I feel very honored to be a part of celebrating Senna’s incredible legacy. The team has taken F1-inspired principles to build the world’s best e-scooter. I am very proud of this collaboration between PURE, McLaren, and the Senna Foundation,” says Adam Norris.

Take a closer look at the collaboration in the gallery above. The McLaren x Pure Electric e-scooter Senna Foundation will be released in limited quantities on May 24 via Pure Electric’s website.

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