EBIT™ Supports Mental Health Awareness Month With "PSYCHO PENPALS [E100]" Collection
Inviting wearers to speak out about their day-to-day struggles.
![EBIT™ "PSYCHO PENPALS [E100]" Collection Release Information details date menswear womenswear mental health awareness month Enjoy Being in Transition](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2024%2F04%2F30%2Febit-mental-health-awareness-month-psycho-penpals-e100-collection-release-info-1.png?q=75&w=800&cbr=1&format=png&fit=max)
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EBIT™ (Enjoy Being in Transition™) has been championing mental health in fashion since the COVID-19 pandemic. Launched by Simon Whitehouse at the peak of global lockdowns, EBIT™ acknowledges mental health struggles worldwide, celebrating International Mental Health Awareness Month with a dialogue-inducing Fall/Winter 2024 collection.
EBIT™’s new “PSYCHO PENPALS [E100]” collection honors freedom of expression, encouraging its wearers to speak out about their day-to-day struggles. The brand’s signature styling guides the range, featuring oversized blazers and workwear jackets paired with bleached denim button-downs in neutral tones.
Models of all ages and genders front the editorial wearing PSYCHO-branded athletic tops, hoodies strapped with cautionary tape, and coveralls with embroidered details.
Take a closer look at EBIT™’s FW24 “PSYCHO PENPALS [E100]” collection in the gallery above. The line will launch exclusively online and in-store at MODES soon.