EBIT™ Supports Mental Health Awareness Month With "PSYCHO PENPALS [E100]" Collection

Inviting wearers to speak out about their day-to-day struggles.

Fashion
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EBIT™ (Enjoy Being in Transition™) has been championing mental health in fashion since the COVID-19 pandemic. Launched by Simon Whitehouse at the peak of global lockdowns, EBIT™ acknowledges mental health struggles worldwide, celebrating International Mental Health Awareness Month with a dialogue-inducing Fall/Winter 2024 collection.

EBIT™’s new “PSYCHO PENPALS [E100]” collection honors freedom of expression, encouraging its wearers to speak out about their day-to-day struggles. The brand’s signature styling guides the range, featuring oversized blazers and workwear jackets paired with bleached denim button-downs in neutral tones.

Models of all ages and genders front the editorial wearing PSYCHO-branded athletic tops, hoodies strapped with cautionary tape, and coveralls with embroidered details.

Take a closer look at EBIT™’s FW24 “PSYCHO PENPALS [E100]” collection in the gallery above. The line will launch exclusively online and in-store at MODES soon.

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